Digital marketing is the promotion of products or services using digital technologies and online platforms, such as the internet, websites, social media, and mobile apps, to connect with customers. It includes a wide range of strategies, like search engine optimization (SEO), email marketing, paid advertising, and content marketing, with the goal of increasing brand awareness, driving website traffic, and generating leads.
Key components and strategies
- Search Engine Optimization (SEO): Optimizing content and websites to rank higher in search engine results, making them more discoverable organically.
- Social Media Marketing: Using platforms like Facebook, Instagram, and LinkedIn to build brand awareness and engage with customers.
- Email Marketing: Sending promotional or informational messages to a list of subscribers through email.
- Paid Advertising (PPC): Running paid advertisements on platforms like search engines and social media, where you pay each time a user clicks on your ad.